New ‘Product of USA’ Meat Labeling Rule Takes Effect Jan. 1

A new USDA labeling rule takes effect Jan. 1, tightening standards for when meat, poultry and egg products may be identified as a product of the United States. Under the regulation, finalized in March 2024, companies may use labels such as “Product of USA” or “Made in USA” only if the animals were born, raised, slaughtered and processed in the United States

In 2026, establishments that use a U.S.-origin claim on FSIS-regulated products will need to maintain and provide the agency access to documentation that demonstrates how the product meets the regulatory criteria for use of the claim.

The final rule also clarified requirements for voluntary state-origin claims. FSIS said it will initially focus verification efforts on “Product of USA” and “Made in the USA” claims beginning in January. FSIS may issue further instructions for state-origin claims in a future revision of the directive.

Meat from animals imported live for feeding or processing no longer qualifies. Products that are minimally processed may use qualified claims, such as noting they were sliced or packaged domestically using imported meat. The rule does not require companies to use U.S.-origin labels.