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Europe’s largest vegan market – produced nearly 17% more plant-based meat last year than in 2022, according to federal data.
Two months after the German Society for Nutrition updated its dietary guidelines to recommend halving meat consumption, it has emerged that the country’s annual production of plant-based meat grew by 16.6% in 2023, reaching 121,600 tonnes.
That’s according to the Federal Statistical Office (Destatis), which noted: “Whether veggie burgers, tofu sausages or seitan mortadella – the demand for vegetarian or vegan meat substitutes continues to increase.”
When looking at longer-term trends, manufacturing of meat analogues has more than doubled since pre-pandemic levels, up by 113% from 2019. The growth has been constant with each passing year, and this is an indication that the adoption of plant-based meat remains unbroken, said Destatis.
Value gap between animal- and plant-based meat shrinks
It’s not just the amount of plant-based meat that has increased – the number of companies manufacturing these products has too. In 2022, 51 businesses were making these analogues, but last year, this jumped to 67.
Moreover, the value of the plant-based meat produced in Germany also grew by 8.5% last year, going from €537.4M in 2022 to €583.2M in 2023. That said, this is still relatively low when compared to conventional meat, whose value grew by 5.6% year-on-year to reach €44.8B in 2023 – nearly 80 times higher than vegan analogues.
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