Has Prop 12 Created a Crisis in California?

Proposition 12 is exacerbating food insecurity in California – especially in the Asian and Latino communities who rely on pork as their primary protein, say representatives of the Latino Restaurant Association and the Latin Business Association.

“The impacts of Proposition 12 are devastating our Latino businesses and families across California,” says Ruben Guerra, chairman of the Latin Business Association. “With pork prices soaring up to 41% higher than the rest of the country and more than one in three Latino adults already living in food-insecure households, this misguided law is creating unintended food insecurity in our communities.”

Pork is a staple protein in Latino cuisine and culture, yet Guerra says they are seeing California’s pork consumption plummet as families struggle to afford these drastically higher prices.

“This isn’t just about numbers, this is about real families having to choose between putting food on the table and paying their bills,” he says. “Our small businesses, particularly Latino-owned restaurants and markets, are caught in the middle as they try to maintain affordable prices while absorbing these massive cost increases.”

Prop 12 hasn’t made life better for anyone, says Lilly Rocha, executive director of the Latino Restaurant Association.

“It would be one thing if the regulations imposed on pork producers were based on data and scientific research,” Rocha says. “But it’s not. We’ve had a great pork industry forever. Why do we need to change a good thing all of a sudden? It makes no sense. It seems to be regulation stemming from a social agenda, not a scientific one.”

Out-of-Control Prices

The Latino Restaurant Association is based in Houston, Texas, Los Angeles, California and New York and serves about 1,400 members across the nation. As a representative of Latino restaurant owners, Rocha says they are concerned about how Prop 12 has affected their industry in a negative way.