FiberWise™ to Unveil Groundbreaking Sustainable Packaging Solutions for Fresh Meat at Packaging Innovations & Empack

FiberWise™, a division of Hartmann, is set to make a significant impact at this year’s Packaging Innovations & Empack show in Birmingham on 12 & 13 February 2025. With a commitment to sustainable packaging, FiberWise™ is showcasing its revolutionary fibre-based tray solutions designed to meet the growing demand for sustainable alternatives in the fresh meat and convenience foods sectors.

FiberWise™ offers a sustainable alternative to conventional rigid plastic trays, addressing the urgent environmental concerns that many industries face today. Made from 100% renewable resources, these trays reduce plastic usage by 70% compared to traditional PET or PP plastic trays. This dramatic reduction in plastic usage provides a tangible solution to reducing waste and contributes to a more circular economy, all while maintaining the functionality and efficiency of current tray-sealing packaging systems.

As consumer demand for sustainable products continues to rise, FiberWise™ offers a packaging solution that aligns with these values. Consumers are increasingly gravitating toward fibre-based packaging, driven by its eco-friendly nature and recyclability. The new tray solution integrates seamlessly into standard re-pulping processes, ensuring it is both convenient and responsible. Additionally, the separability of the tray components allows for easy recycling of both the fibre and plastic parts, helping to repurpose materials in a way that minimizes waste and supports the circular economy.

One of the key advantages of FiberWise™ is its proven compatibility with existing production lines. The robust design of the tray allows for seamless integration into standard tray-sealing machines. With minimal or no additional investment required, producers can adopt the new solution with ease. FiberWise™ trays are designed to run at high speeds on existing tray sealer lines, sealing against a variety of standard top film options, ensuring a plug-and-play experience that’s both efficient and cost-effective.