Beyond Meat Unveils “Beyond IV” Beef Boasting Clean Label Certification - The Food Institute

eyond Meat has announced its latest innovation, Beyond IV, the fourth generation of the company’s core beef platform. The new recipes are the result of a multi-year research effort to improve the taste and nutritional quality of Beyond Burger and Beyond Beef.

“Beyond IV represents a transformative step forward in delivering plant-based nutrition to the consumer in the form of meat,” said Ethan Brown, Beyond Meat Founder & CEO, in the press release. “The development of the new products occurred within an ecosystem of leading medical and nutrition experts and were designed to meet the standards of national health organizations to create a product that delivers the taste, satisfaction, and utility of 80/20 beef – yet is demonstrably healthier.”